With a young generation rising, led by Influencers, Romania had the perfect market for new accessible jewelry brands. The new trends didn’t include gold and silver pieces anymore like in the old days, but pieces of jewelry that were just plated. With the help of a few big names in the online industry like Alina Ceușan, Moselle managed to penetrate the market and make themselves known.
It was one of the first times we had to fully lead a shooting not just image-wise, but styling-wise as well.
The clients expressed to us their vision, and we helped materialize it. One of our founders Ada Pop, acted as a creative director, image director, stylist, and photographer, while David Crișan managed to caption the essence and vibe of Mosselle in a sexy and artistic presentation video.