Industry Context
Mana was something completely new on the market with the vision of being the first-ever fast food that served food that wasn’t precooked, pre-frozen, or altered. Everything from the vegetables used in burgers, to the eggs and chicken, was fresh, without preservatives, and bought from local farmers. Not only was this a healthy alternative to the concept of fast food, but it didn’t leave you with any bloating or regrets after eating it.
Challenge
We knew the creator of the brand so we knew that this was indeed healthy food. But it was going to be difficult to convince people of the quality of it since Mcdonald’s and KFC were also saying how fresh their food was, even though it was far from the truth.
Strategy
By using the brand’s core and identity we managed to form both a visual strategy and an online one that was supposed to introduce Mana to the world in a fun, friendly, and empathetic way.
We took over and created content for their social networks, in parallel with using Influencer Marketing, Marketing Campaigns, and Ads. Our co-founders: Carmina Bâlc and Ada Pop joined once again their forces to deliver the perfect combination: creative photos, reels for Instagram, videos; and a well-researched strategy and approach in the online area that would immediately hook people up with following the brand.
We prepared interviews with the founder so that people will associate a face to the Mana name and our graphic designer Denisa Zamfir also materialized everything we had in mind and more by using cool elements and wordplays.
By the time of the first location’s opening in Târgu Mureș, people were intrigued and dying to see what the food tasted like. A few months later, Mana opened a second location in Iași.
We organized and managed both opening events by:
-marketing the events online with a well-established strategy
-creating graphics for the invitations, banners, and flyers promoting the opening
-creating video campaigns
-creating graphics for vouchers
-establishing a selling strategy for the following 2 weeks by implementing offers for buyers and vouchers
-finding vendors
-creating activities for kids and families
-managing the decorations
-inviting influencers
01.07.2021
