Challenge
Daisler Print House is well known all around Transilvania for its on-point services in the stationery, office supplies, and paper shop business. They mainly dominate the industry in the area, but they didn’t have a voice, online communication with potential clients outside of the orders process.
Strategy
It was Andi Daiszler, one of the main heads of Daisler, who helped us understand on a deeper level their mission and goal for the online world. Together with him, we decided that it was really important to give people more behind the scenes of the creation of a product and use creative, funny, and sarcastic posts in order to make people relate and become customers. We tried to focus on creating a feeling more than just delivering content. We also tried to create original campaigns that would promote the season we were in (end of summer, autumn, school starting) and attract attention toward the brand. Although our collaboration only lasted 3 months, we managed to create the communication bridge we wanted and make people in the online world, aware of their services and the brand like we wanted.
01.10.2021
