Industry Context
Founded in 1991, Bonas is one of the oldest dairy producers in Romania. Their products had one thing in common: made from fresh, natural milk. They first started with cottage cheese, then continued with cheddar, yogurts, and cream cheese. Now they produce pretty much everything related to dairy products, the most recent one being a brand new line of Ice Cream. They are currently one of the most loved dairy producers in Transylvania.
Challenge
Bonas decided it was time to do a little facelift to the brand by attacking the online world with a brand new website, social media accounts, and a fresher, more friendly voice. Their goal was to attract more younger buyers since their main clientele was formed mainly of seniors who were loyal customers. We had to find a way of creating colorful content for their online presence, without disqualifying the trust they have built among the senior population, who knew them by their old image, simple and clean image.
Strategy
We decided to put their products not just in their natural habitat (around cows and countryside landscapes), but in fun, colorful contexts so that the photos would bring an emotional response and the products would deliver a feeling. We also shot photos for various banners they wanted to put around town and of course, we did a product shooting with their new Ice Cream, using the main element of it: the flavor; to highlight a colorful setup. The success was undisputed, as more and more people re-discovered the brand and began to appreciate the quality of their products.
01.06.2021
