Challenge
Alt Cafe is a brand new coffee shop that is about to open in a town called Marginea, in Suceava County. We had a meeting with the client who expressed to us his vision and desire of creating a luxury coffee place, with specialty coffee, next to his auto service business, so he can target the clients he has there as well. He needed a color palette, a logo, and a package design for the products. We chose the colors based on the word “luxury”.
Strategy
In order to create a good logo, we paid a visit to the coffee shop to see the location. We had another meeting with our client and we briefly discussed the brand’s core, we decided on a client target and how the brand voice will sound like, and what will be the one detail that will differentiate the business from its competitors. After that, our graphic designer Denisa Zamfir created the Logo in 2 versions and the one displayed here is what the client chose.
28.10.2021
