Paula Mera, the owner of the brand came to us with just the business idea. She needed a name, a direction, branding - logo, color palette, fonts; and online expertise.
We had to define the brand with her, so we had 4 workshop meetings together in which we gave it a contour and answered essential questions for its creation. This particular exercise is called The Core, and it’s something we advise every brand to do whether they’re new or old on the market. Based on the information we got from The Core, Ada Pop came with the brand name propositions of Afflux Design, which is deconstructed as Affordable Luxury. At the end of these meetings, our graphic designer Denisa Zamfir used all the information we had to create this minimalistic logo, the style scape, and a few graphics for its online launch.